Enabling a Culture of Genuine Responsibility: What CSR Means at Capri Global

When we initiate our CSR activities, there’s always an intention to touch lives and make a difference in society for its betterment and progress by enveloping a sizable population into our shelter of care that nurtures the seeds of sustainable development.

It is our endeavor to reduce the gap between the privileged and the distressed target communities of our nation so that our social environment can become a stage of stability in the face of piercing financial disparities in a global backdrop.

Fostering relationships of mentorship with our adoptees gives us the opportunity to induct conscious traces of economic independence and human empowerment. It is our privilege to improve their standard of living and become the structure that supports designs of lost canvases in a mural of hanging lives somewhere close to God.

Excerpts from an Exclusive Interview with Capri Global CSR Representative – Neeta Joshi

“We have transformed close to 5,000 journeys since our CSR inception in 2014,” says Neeta with a fervent expression, revealing her pure passion for the work she does at Capri.

The idea to achieve socio-economic welfare for our society comes from a strategic point of focus: establishing an apparatus of support for those willing to fight their circumstances and improve their lifestyles.

Our various programs—like the Capri Education Initiative, Capri Skilling and Livelihood, and Capri Health and Nutrition program—are targeted towards the future leaders of our nation. These are individuals who strive to overcome difficulties and dare to dream of fulfillment by overcoming their own roadblocks with our assistance, sailing through their challenges into our harbor of limitless possibilities.

We have invested a total of ₹3.4 crores in CSR contributions to date. This includes building a concrete infrastructure for education and sanitation facilities in tribal villages of Maharashtra, presenting scholarship opportunities for higher education to deserving students, skilling the unskilled, and providing nutrition to the malnourished in the coming years.

She says, “We closely monitor the progress of our programs with timely visits to the sites we adopt. It doesn’t end there; in close association with the government, we ensure our adoptees receive the right atmosphere to mature and face the world and its challenges in the future.”

Neeta adds, “Our CSR is more than vested interests of philanthropy.” We make the change so that the change itself can facilitate smooth movement in nurturing their needs.

Measuring the Success of CSR Actions

How does Capri measure the success of their CSR actions?

“When we see them push towards improvement and become resourceful and responsible for their own economic growth, with independence and confidence, that’s when we know we’ve made a qualitative impact on their subconscious freedom,” says Neeta.

“Businesses have a moral duty towards embedding social accountability in their corporate ethos. By becoming the crutches of the crippled, businesses can medicate the survival of the impoverished. We strongly affirm that our nation’s socio-economic framework can be fostered with greater conscious efforts by businesses willing to revolutionize the disjunct landscape of our society.”

Neeta ends with a compassionate smile and a phrase that inspires every capable human to do their part in lifting the underprivileged of India:
“While reveling in your success, contribute your bit to those whose wheels you can be in driving them to change their future prospects.

CSR Activites at Capri Global

CSR Activites at Capri Global